When it comes to visual marketing, Instagram is a great platform to both be inspired by and a platform that many big brands are embracing.
So I was interested to see the new Halloween campaign from Target which launched today – check my Instagram post where I created an Instagram video about the campaign. Below you can see a similar curation in an animated gif that I created to give you an idea of what Target have posted.
Today they launched their campaign, ‘Halloween Hills’, a virtual neighborhood on Instagram. Each of the nine posts to their main Instagram account today has an image of two homes in ‘Halloween Hills’ – a trick and a treat – and because they have used Instagrams tag feature, when you tap the image you can then go directly to the tutorials hosted on separate Instagram profiles.
Target has created multiple Instagram accounts, each one featuring a tutorial for how to make or bake a Halloween trick or treat. And in some of the images you can see their products which were used in making the craft or recipe are featured.
The ‘treats’ link to Halloween-themed recipes like spider brownies, while the ‘tricks’ go to do-it-yourself projects like a spooky, night-light.
They comment on their blog:
At Target, we’re always looking for innovative new ways to engage with our guests on social. Our team developed Halloween Hills to deliver creative, inspirational ideas to our Instagram followers – in a way that’s never been done before. We hope our guests have as much fun playing around in Halloween Hills as we did creating it.
There are 30 DIY recipes and craft projects that will be incorporated into the campaign this month.
Having checked out all the eighteen tutorials posted today, I certainly see it as great visual content marketing with ideas relevant for anyone who likes to create crafts or host a Hallowwn party, especially for their kids.
Target worked with New York-based agency Carrot Creative to help build its collection of 15 taggable images, 30 tutorials and 300 photos for the campaign. It is reported that Instagram is a key platform for the brand and Target wanted a unique way to leverage features like picture tagging and Like2Buy, a service by Curalate that allows users to shop directly from Instagram.
What ideas does this give you for using Instagram for your Halloween visual content marketing campaign?
If you have a food related business I also recommend you check out this article about how to use Instagram to market your food business.
And if you are unsure how to integrate Instagram into your campaign you can contact me to schedule a Google Helpout to discuss your Instagram marketing questions or to ask about my in-house visual marketing training programmes for your team.