The Tesco ‘Eat Happy Project’ was established earlier this year with the goal of helping children have a healthier and happier relationship with food demonstrating where food is grown, how it is grown and where it is produced.
They have introduced a ‘Farm to Fork’ programme as the first past of the Tesco Eat Happy Project which is operating across the UK (including Northern Ireland) and the objective is to get children interested in where teir food comes from – the programme has the ambition to take one million primary school children on Farm to Fork Trails including farms, fisheries and factories.
The programme is not available in the Republic of Ireland at the time of writing this article. It will be inviting school children in the UK into Tesco stores.
The cooking skills and recipes featured in the programme have been developed in collaboration with the British Nutrition Foundation. The Tesco Eat Happy Project is supported by the Diabetes UK, the Children’s Food Trust and the NFU, and they will use Google+ hangouts and live video chats will connect children with food suppliers around the world, providing more comprehensive lessons on foods of different regions. At the time of writing this article, I do not see any public Google Hangouts connected to the Tesco Eat Happy YouTube channel.
It certainly is an interesting project where Tesco is putting itself right into the heart of 1 million kids lives in the UK.
Of course this is only one part of the puzzle if we want our kids to have a happy and healthy relationship with food – it has to begin in the home with the parents and that is why I started my project last Summer of ‘Cooking with the Kids‘ and now my daughters are becoming very proficient in the kitchen, even making me home baked gifts for Mother’s Day this last weekend.
For another example of a brand looking to educate children about cooking check out this article about Uncle Ben’s and their programme in Ireland along with Irish research.
And if you are looking for assistance in marketing your food business, contact me for details of my in-house training and mentoring programmes. As well as working with private clients, I have been supporting Bord Bia clients over the last year through my digital marketing and social media workshops and next week I am speaking at the Midlands.ie ‘Growing Your Food Business’ conference so do say hello if you are there.
If you have friends or colleagues who have food businesses and would be interested to learn about this project Click to Tweet this article.
What ideas does this inspire you with if you are a food business in terms of connecting to your local community?