Further education in Digital Marketing are being planned for this Fall by two organisations in Ireland I have come across (one of them I already work with as a member of their faculty).
DCU have launched a Graduate Certificate in Digital Marketing.
The Digital Marketing Institute (DMI) has announced their Postgraduate Diploma in Digital Marketing and follows the success of their 12 week programmes and their Boot Camps that have been running for the last 18 months.
I don’t know much about the programme with DCU, but as someone who has worked with the DMI since their first programmes started, let me share a little of what I know about their programme.
The programme commences on September 21 2010 and you need to apply by 15 August 2010.
The programme is a 1 year part time programme with two semesters of course work and requires the completion of two individual digital marketing projects. The programme requires attendance on two evenings a week, three hours per evening and at 2 Saturday tutorial/workshops throughout the year.
Here is a summary of the curriculum:
- Digital Marketing Fundamentals
- Customer as King in Digital Media
- Digital Marketing Channels
- Digital Marketing Strategy
- Digital Marketing Management
To apply for the Postgaduate Diploma in Marketing you must meet the minimum admissions requirements:
- you must hold a recognised third level honours degree (minimum of a lower second class honours degree) along with at least 2 years working in an appropriate industry sector
- you must have significant and suitable work experience in a marketing (or associated) role.
Yes one programme is accredited currently by a third level institute and the other isn’t – so the choice is yours. I do know from one of the founders of the DMI, Ian Dodson, that they are in discussions about the formal recognition of their programme through a third level institute.
How do you choose which programme to attend?
Well in my personal experience when studying for programmes in other areas I find that taking the time to get to know the orgnanisations, understanding their apporach and getting clear about the outcomes you can expect does help. I also have spoken to people who have attended previous programmes to get a sense of what the organisation of the programme and the capabilities of the faculty are like in terms of their teaching style and experience. Cost, duration, location and timing have also been a factor for me to consider.
At the end of the day though I have focused on my personal motivation to study for the programme and looked at the curriculum that best fits my personal and professional needs.
How do you choose which programmes and training you attend?