With continued importance of visual content on social media, it is not a surprise that Twitter has this week updated how images render – however at the time of writing this, the new layout is not fully optimised for mobile viewing – only the web at Twitter.com.
In their announcement Twitter stated that they are making the Twitter.com timeline more immersive by ‘un-cropping’ photos, so you can experience and present them as they were meant to be viewed.
There is also a different layout when you add multiple images – see in the example below.
Posting Square Images To Twitter
I then posted two square images to Twitter and they render as follows on desktop with each image cropping at 250 x 250 pixel square.
Tweets With Three Square Images
When you post three images to Twitter one image will post at 340 x 340 pixels square and the other two will render at 165 x 165 pixels square.
However, as you see from the image below, this design does not fully carry through to mobile.
Tweets With Four Square Images
When you post four images to Twitter one will render at 380 x 380 pixels and the other three will render as as 125 x 125 pixels each.
What Marketers Need To Know About This Twitter Update
In addition to taking note of the image sizes when posting to Twitter, you may want to consider thinking your visual content production plan.
For example if square images now render well for Twitter, you may want to use the image you post to Twitter to Instagram or visa versa.
Previously I have created an image for Twitter and then have used for a blog header and I always recommend that written text on the images with calls to action is centred if you are using a square image. While you no longer need to do this now for Twitter.com, you will need to take care where you post a URL or call to action on an image for those looking at Twitter on their mobile – which in the UK is about 80 percent of users.
I have read a recommendation on one blog that suggests that this update to Twitter means you should post infographics directly to Twitter. I do not recommend you doing this. Nor do I recommend that you post your A4 flyers or documents. A better result with a more engaged audience will be obtained by sharing a snippet from the infographic with a link to where people can find the rest of the data on your site or wherever you have curated it to.
Remember that every image you add to Twitter can be tagged (I do not recommend you include tagging accounts that are not relevant to your content) and you can use this feature to bring attention to the Twitter post, especially if the Tweet refers to other people featured in the post.
What do you plan to do for your visual content on Twitter? Will you adapt your plan to post square images? Or will you create content for Twitter that is still optimised for mobile?
If you have questions about your visual content marketing plan you can arrange a private consultation with me or book a training workshop here.
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