Have you wondered how you could increase leads and sales when using Twitter? In this article you will discover a free tool available to you that you can use for social shopping – enabling shoppable videos on Twitter.
I was reading a review by a digital agency on the different ways to measure return on investment for video and they suggested that the metric for Twitter was to look at ‘likes’ and ‘retweets’. They completely missed there were other ways we could measure ROI – including the ability to drive leads and sales directly from Twitter with your videos.
For me, Twitter Media Studio is one of the best tools available for video marketing on Twitter. It is not perfect and I would love to see the option to upload captions as you can with Facebook and YouTube videos.
Every time I run a video marketing or social media marketing workshop and I ask people about their use of Twitter Media Studio, I never seem to find people using the feature.
To see the benefits of Twitter Studio see an example of a Tweet sent using Twitter Media Studio.
In the screen shot you will see:
1 – the Tweet with the usual message
2 – a clickable hyperlink in the video
3 – a headline positioned under the video
4 – a subheadline providing even more real estate to provide information about your product or service that you are referencing in the post.
To access these features you need to log into your Twitter account at Twitter Media Studio – you can find lots of information about the platform here.
All videos, images and gifs you have shared from your Twitter account will already be archived in the Twitter Media Studio. In the video tutorial about this feature I share that you can upload your video directly in the area where it says ‘Upload Media’.
You can then select a frame from the video as a custom thumbnail or upload one directly from your desktop. You can also choose the title and subtitle of your video so can add a lot more information to accompany the Tweet.
The steps you need to take to optimise your video upload for Twitter are as follows:
1 – select the thumbnail from the video or upload a thumbnail
2 – add a compelling title
3 – include a description
4 – add a call to action with a hyperlink to your site, landing page or whever you want to direct people – this is how your video now can become shoppable
5 – save your edits.
Now you are ready to add your Tweet and schedule it using Twitter Studio – or you can send it immediately.
For more details on using Twitter Studio for shoppable videos you can watch this short video tutorial.
The videos you upload is therefore you to use multiple times so you do not need to otimise it each time – just write your accompanying Tweet – or even save time by scheduling your videos to be posted to Twitter.
Alternatively if you want to ask me a question about integrating video into your communications you can schedule a meeting with me here.
Or you can contact me on Facebook Messenger.
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