Have you wondered how you could increase leads and sales when using Twitter? In this article you will discover a free tool available to you that you can use for social shopping – enabling shoppable videos on Twitter.
I was reading a review by a digital agency on the different ways to measure return on investment for video and they suggested that the metric for Twitter was to look at ‘likes’ and ‘retweets’. They completely missed there were other ways we could measure ROI – including the ability to drive leads and sales directly from Twitter with your videos.
For me, Twitter Media Studio is one of the best tools available for video marketing on Twitter. It is not perfect and I would love to see the option to upload captions as you can with Facebook and YouTube videos.
Every time I run a video marketing or social media marketing workshop and I ask people about their use of Twitter Media Studio, I never seem to find people using the feature.
To see the benefits of Twitter Studio see an example of a Tweet sent using Twitter Media Studio.
In the screen shot you will see:
1 – the Tweet with the usual message
2 – a clickable hyperlink in the video
3 – a headline positioned under the video
4 – a subheadline providing even more real estate to provide information about your product or service that you are referencing in the post.
To access these features you need to log into your Twitter account at Twitter Media Studio – you can find lots of information about the platform here.
All videos, images and gifs you have shared from your Twitter account will already be archived in the Twitter Media Studio. In the video tutorial about this feature I share that you can upload your video directly in the area where it says ‘Upload Media’.
You can then select a frame from the video as a custom thumbnail or upload one directly from your desktop. You can also choose the title and subtitle of your video so can add a lot more information to accompany the Tweet.
The steps you need to take to optimise your video upload for Twitter are as follows:
1 – select the thumbnail from the video or upload a thumbnail
2 – add a compelling title
3 – include a description
4 – add a call to action with a hyperlink to your site, landing page or whever you want to direct people – this is how your video now can become shoppable
5 – save your edits.
Now you are ready to add your Tweet and schedule it using Twitter Studio – or you can send it immediately.
For more details on using Twitter Studio for shoppable videos you can watch this short video tutorial.
The videos you upload is therefore you to use multiple times so you do not need to otimise it each time – just write your accompanying Tweet – or even save time by scheduling your videos to be posted to Twitter.
Alternatively if you want to ask me a question about integrating video into your communications you can schedule a meeting with me here.
Or you can contact me on Facebook Messenger.
UPDATE 27 FEBRUARY 2018 – Add Captions To Your Videos Using The Twitter Media Studio
I noticed this update to the Twitter Media Studio – the ability to add captions to your video. This is not only important for accessibility (one of the reasons that Twitter enabled Alt text for images back in 2016), but also so that people watching yourvideos with the audio turned off will be able to understand what the content is about. YouTube and Facebook both enable captions for their videos and live stream replay so this is a welcome new feature.
My only problem was that while I could upload the captions they did not appear on the video when posted to Twitter.
I did reach out to Twitter Support but have not heard back from them about the issue.
UPDATE 20 MARCH 2018 – Launch your live stream from Twitter Media Studio
If you live stream to Twitter you might be interested in this latest update I noticed on Twitter Media Studio.
Twitter has introduced Producer, a feature that allows publishers to launch professionally-produced live broadcasts on Twitter and Periscope directly from Media Studio. If you have previously used Periscope Producer, you may see already see Sources listed in this view. Any Sources that are created via Periscope Producer or Producer in Media Studio will appear in both tools.
Learn more in the help section for the Twitter Media Studio.
UPDATE 12 April 2018 – Add Categories to your video in Twitter Media Studio
Twitter has introduced the ability to add up to two categories to your videos when you upload them to Twitter Media Studio. I noticed this on 12 April when uploading a Tweet about my Live Stream Insiders replay.
You will be prompted under the title and subtitle for your video to describe your video and there is a drop down box with pre-defined categories. It is not clear how these categories will be used but I recommedn taking a few seconds to add them to the videos you upload to Twitter Media Studio from here on.