If you are using mobile marketing in your organisation you will be interested in these results from surveys conducted by Constant Contact in the US and the UK earlier this year.
Personally I find them hard to believe – for example 73 per cent of American respondents mentioned they use their mobile device for social media marketing but only 17 percent of UK respondents said this did this.
I understand why there may a lag on some of the mobile marketing tactics as these are not always so well known of in the UK and Ireland.
There is certainly a huge opportunity for small businesses to implement mobile marketing. do you agree with this data?
As with all cases of research the responses also depend on who you ask, what questions you ask and how you implement the survey.