You may recall, earlier this year I featured Snappa on my podcast and we discussed with their co-founder how to get the most from the visual content marketing platform.
Yes I do use a number of paid tools to support me when creating content including Adobe Spark, Canva and PicMonkey.
However, I find that the integration of their image bank, icons and pre-designed templates makes the creation of distinctive and professional looking content makes Snappa a great platform that I choose many times.
But one thing in particular has held me back from using it more frequently and it is a feature I have relied on Canva for Work to provide – the ability to easily resize an image.
This week, Snappa introduced the long awaited feature and what is terrific is that you can use it for images that you created with Snappa previously. Especially if you create highly customised content using any visual content creation app, you will know this will save you lots of time versus creating content from scratch.
Snappa has a vast array of image sizes for social media (the image below shows only a small selection) but you can also resize a graphic based on custom sizing.
To access the feature you can copy one of your past graphics and then click to resize to the right format for your social media marketing.
In addition, Snappa introduced a new feature where you can title your image which means that you can create an optimised title for your image before you save it to your hard drive which makes it easier for your content creation workflow.
And if you forget to work on a copy of the image you had previously created you will get a prompt asking if you want to override the graphic or save it as a new image.
Dependent on the design of your image you may want to move and resize the text and graphics you have over your image – but that is no different to the re-size feature in Canva for Work.
To get started with Snappa, you can test the platform using the free account – see their pricing here.
And if you are wondering – yes the image at the top of this article was created with Snappa and you can see the image I quickly created for Pinterest with very minor alterations which you can see here.
Let me know how you get on with using Snappa for your social and visual content creation.
Update to Snappa 9 August 2016
Snappa has just released two new features.
Firstly they now have folders so that you can create a way to easily sort your graphics. You can find the feature when you view your save graphics and you can easily drag your images to that folder. You can also rename and delete folders. This is a great feature and you won’t typically find this in visual content creation apps.
You can easily remove the images from a folder – images only reside in one folder but you can also search graphics now. Remember where I mentioned earlier that you can name your images – naming them with key words will help you search your images on Snappa. As I have been using Snappa since 2015 many of my graphics have no title so this is something I need to go back and revisist as it will help me with my workflow going forward.
The second feature Snappa introduced today is infographic templates – these will provide an easy head start in creating infographics for your digital marketing campaigns.
As an example see below the infographic I created in just a few minutes using the templates and graphics available on Snappa.
I understand there are lots more new features planned – so make sure that you check out Snappa for your visual content creation.
If you have questions about optimising your social media marketing you can schedule a free confidential conversation with me here.
