If you have been exploring the use of the new Showcase App in Google Hangouts On Air as you host your own live streaming events you will be aware that some people are finding it really helpful, but others find it a challenging tool to use, predominantly as their audience on Google Plus event pages are used to being able to watch a show and comment at the same time so this is not as easy a user experience and your audience has to be guided on how to best be able to do both.
Many, though not all, Hangouts On Air hosts use the Comment Tracker tool to share comments and questions posted on the Hangout On Air event page into the live video stream – and this will then be retained in the replay video of the event.
I know some Hangouts On Air hosts have found it difficult to enable both the Comment Tracker AND the Showcase App in the same show, so I was intrigued to see this being managed successfully by my friend Larry Fournillier for his recent Simply Singapore food show with food blogging buddy Azlin Bloor.
I anticipated how he was managing how to do this and Larry and I had a conversation about his approach to using the Comment Tracker and the Showcase App in the same show.
Here is a summary of the steps he took:
1. Enable the Showcase App and add your links that you want to share in the show – but do not make these live intially
2. Use the Comment Tracker as usual to manage and show comments using the show
3. Share the links that you want to share in the Showcase App at the end of the show.
With this approach you could now both display the live comments and questions in the show AND share the links to the content that you want to highlight.
I have included a screen shot here from the replay of the episode of ‘Simply Singapore’ that I watched so you can see both in action – note in the replay all links in the Showcase App will show for the duration of the replay rather than appearing at the end (as happened in the case of Larry and Azlin’s show).
And if you want to see it in action you can click the replay of the video below – it has been embedded so that it will start at a point where a comment is being shared using Comment Tracker – you will need to click the yellow icon on the bottom of the embedded video to open up the Showcase app if you want to see both of them being used as in the screen shot above. NOTE – you need to click to start the video replay before you will see the yellow icon that says ‘Be part of the conversation’.
(If you can not see it here in the article you find the replay on YouTube)
Hangout On Air Showcase App Resources
If you want to learn more about the ShowCase App for Google Hangouts On Air here are some resources that will assist you:
– How large brands have been using the Showcase App for social commerce (previously it was available only for large Google partner brands and they were called Shoppable Hangouts
– An example of one of the first uses of a publically broadcast show using Google Hangouts On Air for sports event marketing
– An introduction to using the Showcase App in your Hangouts On Air.
Additional Resources To Support You Using Hangouts For Business
If you have questions about using Google Hangouts On Air to support your strategy, you can contact me for a private consultation to discuss in-house training for you and your team.
Don’t leave your Google Hangouts success to chance – a poorly managed Hangout On Air can negatively impact your own and your brands reputation. Instead, why not use Google Hangouts On Air to successfully build your online visibility, attract leads and boost your profits – that is what we can together help you achieve.