Not new news but good to see some analytics on this on the importance of video and photos in Google Universal search results – see the original article here on Search Engine Land.
Note – the data is for large metropolitan areas in the US.
In summary from the research:
- YouTube was the number one video site that shows up for video results
- Google Maps was the number one map site that shows up for map results
- Google Product Search was the number one shopping site that shows up for shopping results
- Google’s Blogger was the number one image site that shows up for image results.
Bottom line – if you want to be found in Google – use their products! And make sure you are posting online photo’s and video’s for your key words to claim more content on page 1 of Google Universal Search results.