Where an how do you watch your favourite sports? What if you could watch it on Youtube – well that’s what recently happened for the Indian Premier League with a live webast of the cricket tournament.
YouTube carried the league’s 60 matches live around the world, except in the United States – a first for YouTube with around 50 million viewers tuning into YouTube’s Indian Premier League channel with approximately 40% of the viewers being from outside India reports the New York Times.Google also signed on seven advertisers in India, including Coca-Cola and Hewlett-Packard, two in Britain and one in the United States, where YouTube showed matches 15 minutes after they finished. The only major international event YouTube carried live before the Indian Premier League was a U2 concert from the Rose Bowl in Pasadena in 2009, but it did not have corporate sponsors or pay the band a fee.
The New York Times reports that media buyers and sports broadcasting rights experts estimate that YouTube paid less than $10 million for the rights to live-stream the tournament for two years,with the seven advertisers in India probably paing less than US$1 million each to advertise for a year. Contrast this to the 10-year television rights for the Indian Premier League which was sold for US$1.2 billion.
FIFA has sold stand-alone Internet rights in a handful of countries for this year’s world cup tournament, but often with considerable delays so they do not conflict with television broadcasts.
This recent of live streaming by YouTube means it could carry live concerts and games from around the globe changing the experience for many people, media channels and sponsors.
What live event would you like to see streamed on YouTube?